Monetization Manager

By October 19, 2018Jobs

CoolGames is on a mission to reshape the mobile games experience. In the post-app era, games can now be played instantly and shared among billions of people. After our history with casual single player HTML5 games, we’ve now shifted focus to multiplayer games on messaging platforms, such as Facebook’s Instant Games, LINE Quick Game and KakaoTalk Snack Games.

CoolGames is looking for an experienced Monetization Manager to drive monetization for our messaging games business. Do you know how to reach the best-balanced monetization in-game? Do you have experience with advertising optimization and IAP? Are you a pioneer at heart and do you thrive on having to think and act quick, moving forward by trial and error, in a fast-growing ever-changing industry? Then we have an excellent career opportunity for you!

Your key responsibilities:

  • Develop strategies that drive monetization, increase player conversion, in-game spending, retention and average revenue per user
  • Work closely with account managers and studio team to drive monetization, and actively participate in the design process with focus on monetization integration
  • Integrate and optimize advertising in-game
  • Set pricing strategy for micro-transactions, monitor in-game economics and modify pricing based on results
  • Build strong relationships with advertisers and SSPs in key countries
  • Report on Key Performance Indicators (KPIs) related to the monetization of players
  • Monitor trends and benchmarks in order to set monetization best practices


Your profile:

  • Pro-active and used to taking ownership and responsibility
  • Proven experience with monetization and business modelling
  • Proven experience and knowledge of advertising and IAP formats and integration
  • Good knowledge of the advertising landscape
  • Experience with user acquisition is a plus
  • A positive can-do, no-nonsense attitude
  • Result driven, energetic, and passionate
  • Strong analytic skills and detail-oriented

Your qualifications:

  • Preferable 3+ years of experience in a similar role
  • Experience in games, preferably casual, is a must!
  • A strong network in advertising/monetization
  • Comfortable with game development processes
  • Knowledge of the production process and game life cycles
  • Fluent English communication (i.e. speaking, reading, writing)
  • Excellent social, communication and presentation skills


We offer

  • A highly dynamic job with a competitive salary
  • Company pension plan and travel cost compensation
  • Optional company stock plan participation
  • Health care insurance compensation
  • An attractive office location in the center of Amsterdam
  • An open, informal and international company culture
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